13 SEO writing tips to rank your content on the web

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In recent years, the SEO industry has undergone drastic changes. Factors such as Google updates, the development of video content, image or voice search, make it essential to further optimize SEO writing in order to position yourself in the wide world of the web.

How is it done?
Essentially, I have found a method of content creation that combines good SEO fundamentals with good writing principles. So, my content not only ranks high on Google, but it also encourages my readers to read, link to, share, and later on, buy my product.

Of course, I can't attribute the traffic growth solely to this process. But I think it is part of the explanation for the progress I have been able to experience on my website.

In this post, I will share with you the SEO writing tips that I have implemented in developing the content writing for my website.
But first, I want you to know exactly what SEO writing is.

What is SEO writing?
SEO writing is the process of writing content for search engines and users. It's where you create texts chief vice president marketing officer email list to rank on Google for what searchers want to read, link to, and share.

After all, content that gets tons of traffic from Google but is never read is useless. The same goes for texts that are incredibly compelling but never get any traffic.

Now that you understand what SEO writing is, I'll give you some practical tips that you can implement.

1. Matches search intent
With 388,000 monthly searches in the US, the term “basketball shoes” seems like a good keyword to write a blog post about if you have a basketball blog.

But you would be wrong.

If you look at the SERPs for “basketball shoes,” you’ll see that the results are mostly e-commerce category pages from online retailers:

Google understands that searchers are in buying mode, not learning mode. Therefore, it ranks category pages over blog posts.

And here’s the first tip: You need to create the right type of content for the keyword you’re targeting. If you don’t, ranking will be an uphill battle.

In the world of SEO, this concept is known as search intent – ​​the why behind a search query. To analyze search intent, simply look at the top-ranking pages to discover the three Cs of search intent.

Content Type

What type of content does Google primarily rank? Typically, the types are blog posts, product pages, category pages, landing pages, or videos.