Adapt your website to have a Mobile First design

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Does your website display correctly on a mobile device? Is it easy to navigate on these devices? If the answer to these questions is “no”, we regret to inform you that you have a problem.

In recent years, the evolution of the devices used to access the Internet has shown that both the present and the future are in mobile phones . There are nuances depending on the sector, but if we chairman email lists speak generally, computers have been losing importance. That is why it is so important that all digital marketing actions of SMEs are created according to the mobile first philosophy , starting with the website.

This means that the design and content of your website must be designed to be ideally consumed on mobile devices . Focusing on the essential, prioritizing usability or avoiding annoying pop-ups are some of the measures you can take to follow this technique that will bring you closer to the user profile that is currently looking for you.

5. Use email marketing to build customer loyalty
You may not know it yet, but you are just one email away from building a stable and long-lasting relationship with your customers. The great challenge for any company is to get loyal customers who trust your products and services repeatedly, because they are the most valuable . Getting someone to see your brand as a reference and become a prescriber is a fundamental objective that we should never forget.

In light of this, email marketing is positioned as your best ally . Personalize your communications and show your customers that you care about them, whether it's offering discounts, exclusive information or simply wishing them a happy birthday. Sending an email that strengthens the emotional bond with your company is always a good decision.