I want to start by saying that this is a challenge for a lot of us, but it's a challenge for both types of SEO folks. For in-house folks, you might be the marketing person at your company. Maybe there's only a handful of you, you're a relatively small business, and you're trying to make the case, "Hey, boss, team, we should invest in SEO." Likewise, for a lot of consultants who are serving small and medium businesses or very small local businesses, making this case to potential clients can be really tough too.
That's what we're here to talk about. Step 1: Show search queries with OBVIOUS intent free australian email leads The thing that I recommend starting with always is show search queries with obvious purchase intent, obvious visitor intent, where it's essentially just a no-brainer to imagine that 7 out of 10 people who are searching for this particular query are going to be looking to make a transaction with your business or with a business just like yours. So, for example, if I'm a dentist, I'm not sure that I would go in and I would pitch them, "Hey, there are a lot of searches for teeth hygiene tips.
content marketing, build some great brand awareness." You can imagine the head of a dental practice saying, "You know, I'm not sure that's going to convert into business for us, at least not directly." Maybe you can make that tougher case around content marketing and secondary branding and all that kind of stuff. But if you say, "Hey, guess what? There are people searching for Milwaukee dentists," well, if I'm a dentist in Milwaukee, it's pretty hard for me to argue, "I don't think they're looking for us.