Create a need! (Problem)

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asikurrahmanshuvo
Posts: 30
Joined: Sat Dec 21, 2024 8:31 am

Create a need! (Problem)

Post by asikurrahmanshuvo »

“If I’d asked customers what they wanted, they would have told me, ‘A faster horse!'” – Henry Ford

Henry Ford is known to be the inventor of the automobile. Before the first cars arrived in the early 1900s, the only means of transportation available were horses. Therefore, people had no basis for imagining the concept of a "car."

The quote above illustrates that a good marketer must anticipate the customer's need before they actually know it themselves. In cases where the customer is unsure, or does not know, why the product mayotte email list is needed, it is even more important to clarify it. Creative marketing therefore often starts with making customers aware of their problems and needs.



If we go back to the video with the gang leader, the solution here is a djuice subscription for people who send a lot of SMS. We have to assume that if this gang leader communicates exclusively by SMS, he will have to use a lot of text messages. He will therefore be able to save a lot of money.

In this commercial, both the problem and the solution are a joke, but we see that the solution that djuice comes up with saves this gang leader a lot of money. So it's not far to think that you can also save money on the same thing.
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