Social intelligence or social listening ?

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If you've made it this far, we're sure you've noticed the similarities that social intelligence has with social listening , but they're not exactly the same. The former will always offer you a much more complete view of the perception of your brand and the market in which it operates compared to the latter, but these are their six main differences:

Depth of analysis: While social listening focuses primarily on collecting and monitoring conversations on social networks, social intelligence goes a little further and provides us with strategic cfo email lists insights based on the analysis of sentiments, relevant topics, behavioral patterns and emerging trends.
Context and understanding: Social intelligence is not just about monitoring social media, as social listening does, but about analysing and understanding the context of current events, relevant news and market changes. This allows us to more fully understand people's opinions and attitudes.
Influencer analysis : In addition to analyzing mentions of a brand, social intelligence examines who the opinion leaders are and how they influence conversations. This is very important because it provides valuable information on how influencers can affect brand perception and consumer purchasing decisions.
Action and decision-making: Social intelligence goes a little further than collecting data; it provides us with strategic insights that can guide you in decision-making, allowing you to identify market opportunities, adjust strategies and optimize campaigns to achieve better results.
Measuring impact: Unlike social listening , which focuses solely on collecting information, social intelligence allows you to measure the real impact of your actions, since the analysis is contextual and of the entire digital ecosystem.