If you've created a website for your business, but it's not getting enough visitors, you might be wondering what's going on.
SEO is a digital marketing strategy and the best way to position your website in order to appear in the top search results organically and sustainably over time.
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What is SEO in Digital Marketing?
SEO is the acronym that refers to Search Engine Optimization, which in norway whatsapp resource Spanish would beSearch Engine Optimization. It is a set of techniques that allow you to improve the visibility of your website in search engines and thus attractorganic traffic(people who are looking for products or services like yours).
Unlike SEM (Search Engine Marketing), this digital marketing technique does not require investing money in advertising, but it does require time and dedication to make improvements to your website that allow it to reach better positions.
In other words, it involves improving multiple aspects of a website toincrease visitsthat arrive through searches.
Why is SEO important for small businesses?
There is no point in having a website that no one can find on Google. Even though your website exists and is accessible, since you can access it through its URL address, people who do not know that address should find it by searching for products or services that you offer.
In other words, if your business is called XYZ and sells school supplies, it would be convenient for your website to appear in search results with keywords such as: “colored pencils” or “squared notebooks.”
Over time, when you manage to position yourself as a brand that supplies school supplies, they will be able to search for you by your name.
SEO allows you to compete with large companies that invest in paid advertising:Even if you have a limited budget, SEO allows you to rank ahead of larger companies on Google. The advertising expenditure made by large companies is difficult to beat, which gives them greater visibility with competitive keywords.
By improving SEO we can take advantage of positioning organic keywords with less competition.
It is a profitable investment:SEO is not an expense, but an investment that will give you long-term results that will last over time.
Improve your brand image:A website that is well positioned on Google conveys professionalism and trust. It is important to build a good online presence.
Creating a beautiful website is simple and there are plenty of affordable options for doing so. Many companies base their decision on the purely visual aspect and leave the development in inexperienced hands that do not work on SEO. Luckily, you can always make improvements by applying the right techniques.