4. Interoperable. Customer relationships start

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3. Intelligent. Expecting teams to manually collate massive amounts of social listening data and transform it into actionable recommendations takes time away from their core work. Departments need answers, not more chores. With AI innovation, expect to see social media management solutions to automate and elevate how social data is used across teams. AI automation can, for example, present recommendations that empower brands to create highly personalized experiences in no time at all. Beyond saving time and resources, AI advancements in social media management solutions will enable teams to build relationships that influence revenue and loyalty at scale.

grow and expand on social. So it’s unsurprising estonia b2b leads that 96% of business leaders expect social data to be integrated into their organization’s CRM capabilities over the next three years. But integration is just the beginning.

It’s not enough to simply grant every department access to social data. Social media management solutions should process, package and seamlessly integrate data with the entirety of your organization’s tech stack. Social media management tools will become the go-to source that every team uses for immediate, in-depth market insights and customer intelligence.

The social media management solutions of tomorrow will be designed with every team in mind
Thirteen years ago at Sprout, we started by helping social teams simplify the tactical functions bogging down their workdays. We strove to empower social marketers, often working in teams of one, giving them the tools needed to keep up with the publishing and engagement responsibilities of their job.

But consumers expect more from brands now as social increasingly becomes the digital hub of their lives. The future of customer experience and understanding starts and ends with social. And social media management solutions must evolve to be more than an island, but a primary source purpose-built for every team to harness consumer insights and build deeper relationships.

For more perspective into how consumers’ social media behaviors and expectations are evolving, download The Sprout Social Index™ today.