You always need to be mentally prepared for the fact that you can spend all the funds allocated for the campaign (drain the budget) and not achieve any significant result. The correct thesis here is: only those who do nothing make no mistakes. And if you do not literally test your luck, there will never be any breakthrough. Of course, you need to be prepared for the fact that the period of bad luck can last longer than you have enough liquidity for. It makes sense to take care of sources of replenishing the budget in advance.
The client is chosen by the marketer (advertiser), and not the other way around
Online promotion, internet engineer database marketing are high-margin areas with low entry barriers. As a result, the industry has literally turned into a funnel for scammers of all stripes, as well as outright amateurs. Therefore, it is worth proving yourself as a smart specialist who knows how to achieve results, and you can be sure: everyone around you will overwhelm you with their requests for promotion of sites, landings, accounts, etc. Demand will far exceed supply, and it will always be you who chooses your client, and not vice versa. And therefore, you will determine your own fee. Tempting, isn't it?
The main thing here is not to take on a task unless you are confident that you will not be able to achieve results.
The market has no boundaries, especially on the Internet.
Now all markets in the world have become global. The Internet has transferred them to one field, where the manufacturer, each company now has access to consumers in the most remote corners of the globe. This means that a company in any region can become a potential client of a PR manager (with local specifics, of course, which are becoming less and less significant due to globalization).
Where to find clients for an advertising specialist
Having achieved a positive result by promoting a company in one area, you can confidently offer your services to another, located in another part of the world. The main thing is to adhere to the following three "don'ts":
don't lie;
don't promise what you can't do;
Don't talk about what you don't know.
The best advertising specialist will sooner refuse an offered order than take on a task without the necessary competence. The only way to increase the client base is to improve your own qualifications. And lies are the number one enemy here.