Create personalized videos

[armdrejoan]

Make each video unique for the person you’re selling to. Use their name, their company, and information you’ve found about them. It’s like offering them a warm drink on a cold day. Sounds daunting? Like many video sales letter tools, Potion can help you create a ton of videos really quickly and easily.

For example: Instead of a generic greeting, start with, “Hi [Prospect Name]. I noticed you’ve recently expanded into the European market, and wanted to share how our solutions can help sweden phone number list your growing customer base.” Of course, Potion also lets you quickly change the [Prospect Name] in your videos to whatever name you want. For example, if you enter 10 different names, Potion will create 10 videos, each with a different name.




Keep it short and sweet. Respect your prospect’s time. Aim for a 1-2 minute video that gets straight to the point. Highlight how your product or service can solve a specific problem. Example: “In this quick video, I’ll show you how a CRM can streamline your customer support process so your team can handle increased volume efficiently.”


End with a clear CTA. Just like in a presentation, don’t forget to tell your prospect what you want them to do next. Whether it’s scheduling a call or signing up for a demo, make it clear and easy to follow. Example: “I’d like to discuss this further and show you a live demo. Can you call me for 15 minutes next week? You can find the link to my calendar in the email.”