The role of AI in improving customer experience and business growth

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AI in marketing is a game-changer for both businesses and consumers:

Personalized Shopping : AI uses your preferences and past purchases to recommend exactly what you'll love next - no more endless scrolling
24/7 Customer Support : AI chatbots are like the fastest customer support representatives, working day and night to resolve issues at lightning speed
Predicting the future : AI can spot trends before they happen, helping businesses get ahead of the curve with products and services customers didn't even know they needed.
Magic behind the scenes : AI streamlines business operations, whether it's predicting inventory needs or adjusting pricing strategies
Curious about how you can use AI to improve your campaigns? Check out this video to learn our top 3 tips for AI marketing:

10 examples of AI in marketing
Now that you know what AI marketing is all about, let’s dive into some examples of audit directors auditors email list brands using AI to improve their marketing strategies.

1. Nike
Industry Type: Sports

Use case: Creating videos with AI

Nike's "Never Terminated Evolving" campaign starring Serena Williams: examples of AI in marketing

Nike's "Never Terminated Evolving" campaign starring Serena Williams

Nike’s 2023 Evolution Never Finished showcased AI innovation by creating a virtual tennis match between 1999 Serena Williams and her 2017 self. The technology analyzed the evolution of her playing style—from shot selection to on-court movements—over nearly two decades.

The centrepiece of the campaign was a match simulation on YouTube, supported by targeted social media marketing that sparked fan interest.

The result: The virtual game racked up views from 1.69 million YouTube subscribers and was a hit at Cannes, where it won the Grand Prix for Digital Craftsmanship.

2. Starbucks
Industry Type: Food & Beverage

Use case: Personalized messaging

Starbucks AI, Brewing is like the ultimate barista with a knack for data. It doesn’t just take your order, it studies your habits: what you order, when you visit, and even trends in general customer behavior.

With this information, it launches a marketing communication so personal it seems hand-picked, enticing app users to join the rewards program with offers too tempting to ignore.

The result: Smart use of AI paid off. Starbucks signed up more than 4 million new members.