B2B Marketing Automation: How to Build a Marketing Automation Strategy

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9 min. read
Macy Storm
Macy Storm
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Senior Content Creator
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Did you know that companies using automation earn 53% more conversions overall? Business to business (B2B) marketing automation helps your business increase leads, sales, and revenue.


But if you aren’t familiar with B2B marketing automation, you may feel fantuan database trying to sink your teeth into it. That’s why we’ve created this guide to marketing automation for B2B to help you get started.


We’ll answer questions like:

What is B2B marketing automation?
What’s the difference between B2B and B2C marketing automation?
Why should I use B2B marketing automation?
How can I use B2B marketing automation?
How do I find the right B2B marketing automation software?
Keep reading to find out more! P.S. Want to get helpful hints for marketing your business online? Join 200,000+ savvy marketers by subscribing to Revenue Weekly for marketing tips and tricks!


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What is B2B marketing automation?
B2B marketing automation involves automating tasks to improve your marketing workflow.


You use software to trigger specific tasks and actions to occur based on your audiences’ behavior, so you reach people at the right time.

B2B vs. B2C marketing automation: What’s the difference?
When you’re looking at marketing automation for B2B, you may wonder how it’s different from business-to-consumer (B2c) marketing automation. While the two are very similar, the biggest difference lies in how these types of companies use marketing automation.