Bottom of the funnel you’ve made it through the door and you’ve delivered your spiel. You’ve convinced your lead that they have a need and you have an answer to their need when the doorbell rings and there stands another salesperson with a similar product. The bottom of the funnel is where you give it your all to show your host why they should choose you and kick the competitor to the curb.
Rely on your relationship by this point gambling data mexico in your sales cycle, you should have a relationship with your lead. If you don’t, you’ve missed a step or two. Rewind and try again. You have their email address. You know their spending habits. Heck, you could probably figure out their pay periods based on their grocery market schedule. Let me be clear: do. Not. Do. That.
There’s a difference in having access to information and exploiting information. Do not creep out your customers. Healthy relationships have boundaries. Healthy relationships are good. Be healthy. Do good. Now that we’ve gotten that out of the way, let’s move on, shall we? You have a relationship at this point. You and your lead have been exchanging information. Use that information (wisely) to your benefit. Put reminders and notifications in your project management software (technologyadvice has recommendations for good project management tools) or crm.
Send a birthday or anniversary greeting. Give your lead a one-on-one phone call. Find out what is keeping them from closing and provide the answers they need to seal the deal. This stage is all about breaking down barriers to meeting their needs. Get into the nitty gritty and see what you can do. Show them you’re in their corner. You don’t need to contact them every day (see above: do not creep out your customers).