How to Earn Google Ads Certifications & Showcase Your Knowledge

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9 min. read
Jessica Bonacci
Jessica Bonacci
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Content Writer
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Google holds over 70% of paid search market share, and nearly 30% of the global digital ad spend. Google’s tight grip on the digital advertising industry makes its Google Ads certifications incredibly valuable for marketers.

Having a Google certification is a great way to show off your digital employment database prowess, helping you stand out as an expert to your clients, bosses, or potential employers. Keep reading to learn:

What Google Ads certifications are
How to earn your certification
Important exam details
And more!
What are Google Ads certifications?
A Google Ads certification is an award offered by Google to people who pass any of its advertising exams. It’s a program that recognizes the time you’ve taken to learn Google Ads.

Google Ads interface

The certification program consists of training modules and resources that help prepare you for the final exam.

Google offers certifications in several subject areas. The company breaks down its certificates by the different types of ads marketers can run on Google Ads, its suite of digital advertising tools.

Currently, you can earn the following certifications for Google Ads:

Google Ads Search Certification – A measurement of your Google Search ad knowledge.
Google Ads Display Certification – A measurement of your familiarity with Google Display ads.
Google Ads Video Certification – A measurement of how well you understand video advertising with YouTube and Google Video partners.
Shopping ads certification – A measurement of your Shopping ads understanding.
Google Ads Apps Certification – A measurement that tests your knowledge of app campaigns.
Google Ads Measurement Certification – A measurement of your familiarity with Google’s performance tracking capabilities
While a certification does mean that you’ve acquired some level of Google Ads proficiency, it may not necessarily mean you’re a master of the platform. You have to put your new knowledge to work by exploring the platform and testing out different strategies to figure out what tactics actually drive results.