Subscribers are at different points in the conversion process, so we need to send the right information at the right time to help them move from spectators to authorities.
1. From the time a potential customer enters the sales channel to the time they become a paying customer, the company has an average of 5 to 10 contact opportunities. We can seize these contact points and educate and guide them through interaction with customers.
2. For potential customers in different segmented lists, we can provide personalized guidance content based on their characteristics, so that they can complete the entire purchase journey along the progressive content. This is the core goal of "potential customer cultivation", and email list segmentation provides strong support for the realization of this goal.
3. Improve the “open rate”
Use list segmentation and personalize your marketing uae telegram number database campaigns to deliver content to your subscribers that they actually want.
1. Segmented user groups are highly personalized. The more personalized the content sent, the more attention users will pay to emails, thereby increasing email open rates.
2. It is difficult for a universal email to attract everyone's attention, and personalizing the email, such as adding the user's name at the beginning, will make users feel that the content is directly related to their preferences and reflect uniqueness.
3. But personalization alone is not enough. If you receive an email with your name but the content does not meet your needs, it will inevitably be frustrating. Therefore, it is wise to combine the segmented list with user personalization. For example, for a segmented list interested in technology products, we can send the latest technology product information, reviews, and exclusive discount information, so that the possibility of users opening the email will be greatly increased.
Geeksend Email Marketing ’s Potential Customer List Function
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