Best Subject Line Examples and Application Scenarios

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3. Attract your audience

Provide value to the reader so that they want to read the entire email and take action. Add statistical evidence in the subject line that the offer will bring valuable results and help the recipient. Focus on and highlight what you can do for the recipient, and write subject lines based on enticement factors to increase response rates and conversion rates.


1. Use common connections to increase familiarity

Common connections create a sense of familiarity and intimacy, and promise that you are a reliable source. Nearly 92% of people rely on recommendations from their personal network, so tunisia telegram number database touching on this pain point can increase the chances of your email being opened. For example:

“Would you like to connect? Just 5 minutes here [mention the place name here].”
“[Mutual Contact] spoke about you.”
“A friend of [mention the mutual contact’s name].”
“Your Facebook/LinkedIn/Instagram post has inspired me.”
“I noticed your profile on Facebook.”


2. Transmitting relevant information

For cold emailers who don’t have a common connection, make the value proposition as relevant as possible by mentioning something relevant that will benefit or excite the recipient.

For example:

“[Industry] has some great scope.”
“Many of your [targeted professionals] make one mistake.”
“Look at some of the best businesses in your location.”
“Take Remote work to the next level.”


3. Subject line tips for first contact

When making initial contact with a cold contact, use humor, mystery, or suspense to grab the recipient's attention. Using the recipient's name also makes the subject line more personal.

For example:

“Who said you are alone?”
“Who wants that bonus?”
“Figure this one out, Mark.”
“You will not believe what happened!”
“We cordially invite you to.”
“Here’s a quick brain teaser.”