What is a social media benchmark?

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Sharing your performance data without including industry-specific social media benchmarks is like putting on a play without setting the stage. Sure, people will get what you’re saying, but they’ll probably come to their own conclusions about the bigger picture.

Industry benchmarks provide the context needed to tell a richer story about your social media marketing strategy.

Use data from Sprout’s 2024 Content Benchmarks Report to illuminate opportunities to fine-tune your strategy in a way that resonates with your target audience. Before diving into the data, keep reading to learn more about the metrics, why they matter and how you can use them to make sure that 2024 is your best year yet.

What to measure in 2024: Social media benchmarks by industry
Social media engagement benchmarks across social networks
The benefits of social media data
How to find social media benchmarks by industry with Sprout
What is a social media benchmark?
A social media benchmark serves as a performance standard that allows social media teams to assess and compare the effectiveness of various strategies and campaigns. Marketers often use benchmark data to create realistic social media goals.