Application of generative AI

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Internet celebrity marketing trend 4. Diversification of Internet celebrities in niche markets
In the current trend of influencer marketing, the influence of niche market influencers will continue to grow. As mentioned earlier, micro-influencers can reach audiences more effectively than large influencers. Influencer Marketing Hub also pointed out that “micro-influencers play a real role in promoting both niche and professional products.” In the niche market , micro-influencers can attract specific groups with in-depth and professional content, such as instructional videos, product testing or skill sharing, etc., and accurately reach brands and target audiences in vertical markets.

For brands, cooperation with micro-influencers in niche markets can not only directly convey product value, but also build consumers' trust and recognition of the brand. For example, Internet celebrities who focus on green living are more suitable for promoting environmentally-related products than general large-scale Internet celebrities, because their followers have long been concerned about specific fields usa consumer mobile number list such as "sustainability" and "environmental protection", and the brand can effectively expand its influence in specific markets. power to improve product conversion.

Further reading: Niche market nuggets: interpretation of definitions, advantages and micro-influencer marketing strategies

Internet celebrity marketing trends 5.
The application of generative AI has become an important tool for marketing practitioners. A McKinsey report estimates that artificial intelligence can contribute up to $4.4 trillion to global annual productivity. Through the diverse applications of generative AI in content creation, such as inspiration generation, image generation, copywriting, and video generation, creation efficiency and content quality can be effectively improved.

Kolr's 2024 YouTube Annual Social Content Trend Report also mentioned that the emergence of the video generation software Sora has lowered the threshold for video production, brought a large amount of video content into the YouTube ecosystem, and changed the way video content is produced. In addition, virtual influencers created through AI generation technology have the characteristics of high degree of freedom and no time and space restrictions. They will become an emerging marketing tool in 2025. The application of generative AI will remain an unstoppable trend in influencer marketing in the future.

OpenAI video generation tool Sora
OpenAI video generation tool Sora
Source: OpenAI

Extended reading: Break the bottleneck of short video marketing! Use AI tools to improve brand effectiveness and expand the influence of internet celebrities