How to calculate a site's bounce rate

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If you have a high bounce rate, you may be measuring it incorrectly or you may have a serious problem. Either way, it's important to find out where the problem is coming from and fix the situation in order to minimize your bounce rate. What's the best way to do that?

In fact, there is no recipe informing an exclusive band database formula so it depends on the environment of your business, the reality of your website and other aspects related to the SEO universe .

Understand what bounce rate is, from its concept to the best tips to reduce it by reading our content until the end.

Here you will find the information you need to work with this metric so that it becomes a powerful thermometer for the quality of your content .

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What is bounce rate?
Why is it important to measure bounce rate?
How to calculate a website's bounce rate?
4 key techniques to improve bounce rate
What is bounce rate?
One of the most relevant metrics in Google Analytics and the SEO environment , the bounce rate is a percentage that measures the number of user visits to a web page without accessing other publications on the site.

In more direct and harsh terms, it measures the number of visits in which users left the website by the same route they had taken to access it , without interacting with other content . Such a lack of interest, isn't it?

Unfortunately, this can occur due to a mismatch between visitors' content needs and website or blog posts .

When this happens, a fairly obvious reaction is generated: upon realizing that their information demands will not be met, the visitor abandons the site/blog and migrates to the competition.

Likewise, abandoning a page can be based on a bad browsing experience and this is directly linked to the website design.

However, these are not the only factors why a site can have a very high bounce rate .

For example, if you have a blog or a single page website , it is likely that when you log into Analytics, you will get a scare. Even for this type of page, a bounce rate of approximately 80% is expected.

Why is it important to measure bounce rate?
Below is a list of reasons why this metric should be measured and monitored:

Check the volume of conversions on certain pages – newsletter subscription, form filling or clicking through to a landing page .
Identify inconsistencies that can harm your search engine rankings, both organic and paid.
Minimize the amount and impact of the cost per click , as it allows you to detect whether users consider your content relevant.
Generate insights into the reasons that lead users to abandon a site before completing a purchase.
It shows whether we are not taking advantage of business opportunities in the right way.
Therefore, measuring and analyzing the bounce rate is a strategic measure that allows us to have a fairly broad view of the effectiveness and quality of our content and the design of a page.

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How to calculate a website's bounce rate?
Based on the concept of bounce rate and the reasons that explain its consideration, we conclude that to calculate this ratio we must divide the number of visitors who have not interacted with the content by the total number of visits to a given URL. Thus, its formula implies:

Tr = Yes (users without interaction) / Tv (total visits)

Despite being a simple procedure, comparison with a reference standard often raises many doubts because, after all, how can we know if the number is positive or negative?

Note some aspects that you should take into account to identify if the result is satisfactory:

Number of pages on your website, in the case of a landing page, the rate will be high because there is nowhere else to go.
You publish on a regular basis, so you educate your audience to consume new content as soon as it is posted on the blog.
The relevance of keywords or third-party links can affect SEM and/or SEO strategies. If the rate is too high, check how the content is spread on other sites and channels.
Before we explain the best measures to reduce your site's bounce rate, we would like to invite you to deepen your knowledge about this rate and other related topics by reading the following content:

Discover what a KPI is and learn how it can help you measure your marketing results
.
Tips to improve the bounce rates of your email campaigns
.
Bounce Rate: Understand and Avoid Errors in Your Analysis
.
4 key techniques to improve bounce rate
With that said, it's time to present the long-awaited list. Let's go!

1. Access your content as a user
First of all, you need to get rid of the creator's biased gaze and look objectively at the quality of the content and design of your website or blog.

Evaluate the points you think need to be improved and look for ways to optimize the positive aspects.

2. Speed ​​up navigation
You need to ensure that people can quickly find the content they need. To do this, produce content that delivers on what you promise in your ads or social media posts.

It is also advisable to carry out usability tests to verify how easy and intuitive it is for users to navigate your site or blog.

3. Align keywords and content
Use keywords relevant to your content proposal. For example, if your content is about pet care and feeding, insert keywords that relate to this topic.

In fact, a great way to create posts with the right keywords is to know your buyer persona and understand what topics they like the most.

4. Include powerful calls to action
Calls to Action or CTAs are vital to guide users to complete the action you propose.

By including an attractive CTA such as inviting them to download a piece of material, you can start a solid base of leads that are really interested in your business solutions.

Done, we're done!

Ultimately, if you want to stay in the top positions in organic search engine results and want to invest with purpose, achieving a good digital return, you need to measure, monitor and work to minimize the bounce rate .

We hope that our advice will support you and enable you to accomplish this mission in the best possible way.

Do you want to ensure a lower bounce rate and optimize other indicators of your website? Then, you need to learn how to use Google Analytics, the free tool from the technology giant .