Once you have defined your marketing goals, you can start planning the marketing activities that will help you achieve them. It is important that you decide where it is really important to focus your efforts.
Do you need to invest more in social media advertising? You probably want to focus on conversion rate optimization (CRO) or SEO .
Step 5 – Review, analyze and optimize
Obviously, when you set your first marketing goals, they most likely won’t be perfect, and they don’t have to be. But they will be a point of reference, a motivation, a reminder that your digital marketing efforts can and should create an impact that you can measure all the way through.
So you will inevitably need to review your goals (a quarterly romania whatsapp number database review and involving the sales team is recommended) to ensure they are being met.
As you can see, to create marketing objectives intelligently, it is important to follow an appropriate process. It is best to do it step by step, and with a blank sheet of paper.
Define your goals in detail, enter as much information as you can, and then categorize them. If you use the SMART methodology, you will be able to define everything correctly.