It has a detailed design and is usually located on the main page of the resource. It is aimed at the hottest buyers who are ready to send their contacts for communication, make a purchase and receive their benefit. This category of users does not want to make unnecessary mouse movements.
If there is free space on the page where you can place all the necessary application fields and there are a sufficient number of hot clients, you can safely use this option to capture an interested audience.
Double form of applications from the site
It is distinguished by the presence of motivating and selling information, which is best placed to the left of the fields to be filled in. It can include various promotions that are not yet presented on the site. It is important that your offers are valuable to the consumer.
Download a free selection advertising database of tools for calculating KPIs and increasing marketing metrics
Alexander Kuleshov
Alexander Kuleshov
General Director of Sales Generator LLC
Read more posts on my personal blog:
Over the past 7 years, we have conducted over 23,000 comprehensive website audits and I have learned that all of us as leaders need clear and working algorithms for our marketing and sales.
Today we will share with you 6 of the most valuable documents that we have developed for our clients.
Download for free and implement today:
Step-by-step guide to creating marketing KPIs
Template for calculating KPIs for a marketer
9 Examples of Universal Selling Commercial Proposals
Upgrade your CPs to close more deals
How to make KPI for the sales department so that profits grow by 20% or more?
Step-by-step template for calculating KPIs for OP managers
Checklist of 12 main indicators for website promotion
Find out what metrics are needed to properly optimize your website
40 Services for Working with Blog Content
We have collected the best services for working with content
How to define your target audience without mistakes?
A proven guide to defining a company's target audience
Download the collection for free
pdf 8.3 mb
doc 3.4 mb
Already downloaded
153345
The need to use capture forms
When a new user appears on your site, do not rush to rejoice and consider yourself a winner. Do not forget that the main task of business is not just the number of visitors, but their target actions.
Main Marketing Goals
A lead capture form is necessary to obtain contact information from visitors, which will then need to be used to lead a potential buyer to perform a target action.
All promotional efforts will be in vain if visitors to your page, having familiarized themselves with the promotions, go away to “think” or look at other offers from competitors, and after some time forget about you altogether. It does not matter much whether this happens because another company has lured the client to itself with a profitable offer, or the person has not yet decided to purchase the product. Another thing is important: in the future, the visitor may not remember your company at all and its readiness to show other options.
Collecting contact information from potential clients gives you the opportunity to regularly talk about the company, its services or products, and also to prepare special individual promotions for a specific person.
In other words, a capture form is a step from a website visitor to sales managers, who receive a ready visitor and smoothly lead him to the necessary actions. Without this, most users will never become buyers. Such a form can be placed on the main landing page, on the product page, in categories, etc.
It is important that the capture module fully meets the requirements of the potential client at the moment of his/her presence in a certain place of the site. There can be an unlimited number of them. Another important point: the form of this component of the web resource depends on the field of activity. You yourself need to understand and carefully think about how to make them in order to push the client to specific actions.
Recommended articles on this topic:
How to increase the flow of customers by choosing the right method
9 Types of Customer Loyalty Programs
Marketing Tips: How to Show That Your Product is the Best