New normal: changes in companies during the pandemic

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In addition to working from home, operating methods and the growth of online commerce are among the major changes in the new normal for companies after the Coronavirus pandemic. According to a survey by IBRE/FGV (Brazilian Institute of Economics of the Getúlio Vargas Foundation), more than 85% of Brazilian companies made some change to their operating methods during the pandemic.


Of the companies that have implemented changes, only 27% believe that they will be valid for a certain period. However, the majority, more than 56%, say that the measures will be incorporated partially or fully. Another 17% are still evaluating the issue.

Want to know more about what this new normal is like for companies? Check out more information about the research conducted by IBRE/FGV below.

– Mode of operation
According to the research, among the companies that were most indonesia whatsapp lead able to adapt to new operating modes during the pandemic are: 93% of industries, more than 87% of service providers, 82% of construction companies and 76% of commerce.

The analysis by segments showed that those most affected by the restrictive measures, such as the leather and footwear industries, motor vehicles, furniture and home appliance sales, had a percentage above 95% related to the adaptation of operating modes.

– Home Office
Among the most cited changes made in all sectors, home office is the champion due to social isolation. In administrative functions, it reached 94.7% in industries. In service companies, 31.2% managed to reinvent themselves using home office also in operational processes.

– Online Commerce and Delivery
The pandemic also had an impact on consumer habits. As a preventive measure, to avoid physical stores, consumers were directed to online shopping and delivery services.

Compared to the period before the pandemic, companies saw a 20% increase in online sales. The highest percentages were observed in the furniture and home appliances segment, with over 52%, and in the fabrics, clothing and footwear segment, with over 40% increase. The purchase of essential goods and social isolation contributed to hypermarkets and supermarkets being the least affected in the retail sector. Although sales in physical stores predominated before the pandemic, adaptation through delivery and apps happened easily.


Note: The adoption of delivery and home services was only used by service and commerce sectors.

Living in the new normal is not easy for anyone, especially for micro and small businesses. However, one of the great lessons that the pandemic has brought to the business world should not be forgotten: technological and innovative solutions must always be on the path of entrepreneurs and businesspeople. This way, in addition to being able to get ahead of the competition , it becomes much easier to reinvent yourself in times of crisis.