Simplifying access to data
QR codes, voice and visual search, marketplace showcases, AI recommendation systems – that very trend of the commodity business 2022–2023, which is of great value to the population. It significantly simplifies the process of obtaining data about the brand and product. QR codes are very popular today, they are used almost everywhere. Manufacturers of electronic devices are trying to release products that support this technology. Codes can be seen not only on screens and monitors, they are applied to many offline media. Thus, next year it is definitely worth hiding reviews, instructions, presentations, etc. in a QR code.
Voice assistants are dentist database another modern trend. They make the work of many enterprises much easier, so adapting business resources to speech control is especially relevant now. One of the most striking examples is the virtual assistant "Alice", which makes it possible to perform a voice search for goods and services.
Another new service is smart cameras . Using an image, you can find products on the Internet. For example, if you liked the dress of the heroine of your favorite TV series, you can take a photo and find out which store sells the same or the most similar one.
Today, marketplaces post information about brands on services, so manufacturers of goods spend most of their budget on these platforms to promote their goods.
Artificial intelligence is involved in selecting content that is interesting for visitors to an Internet resource. It is extremely important for businesses to understand how this system works in order to interact with clients as effectively as possible.
Omnichannel
This business trend plays a huge role. Often, a client is repelled by a particular trend because of its excessive intrusiveness. Omnichannel is designed to achieve the opposite effect. Here, the client can visit a website with contact numbers. He calls the manager himself to ask questions of interest; no pop-up windows offer him to talk to a bot. He does it himself, if he wishes. In addition, it is important to be able to see the product in person in an offline store, and later order it online. This technology allows the manager to interact with the buyer, preserving the previous context of communication.
Omnichannel
Let's say a potential buyer of a vehicle looked at its configuration using Yandex. The search engine will record his visits to the pages and send him an invitation to a free test drive of the car. If he signs up for the event, he will receive reminders about the place and time in messengers. Upon completion, the sales manager will call him and ask questions about how much he rated the test drive, and later he will be sent an offer to buy the car with a description of all the benefits.
So, once again: the advantage of omnichannel is primarily unobtrusiveness, which significantly increases the likelihood of the customer purchasing the product and the customer life cycle. Let's go back to the example above. Even after several years, the dealer will take care of its buyer, invite him for maintenance, offer to buy spare parts at a reduced cost. Since the service provided to the client will be of high quality, he will be happy with the purchase for a long time. But any car, even with due care, will eventually become outdated, and the buyer will return to the site to look at new ones, and the CLF will go to a new level, doubling the LTV.