Social Media Platform Usage : This tells you which social media platforms you should focus on. If your audience spends most of their time on Instagram, there’s no point in putting all your effort into X (formerly Twitter).
Understanding these audience characteristics helps you tailor your marketing.
The more you know your audience, the better you can market your product.
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5. Get to know your audience's needs and preferences better
Now that you know who your target malaysian numbers audience is, it's time to dig deeper into their needs and preferences so you can position your product or service as the perfect solution for them.
There are a few ways to discover your audience's needs:
Online Surveys : Create a short survey asking people about their needs and preferences. Offer an incentive for participating and distribute it through organic or even paid social ads. You can use tools like SurveyMonkey or Typeform to create surveys.
Focus groups : Gather six to eight people from your target audience and moderate a discussion about their needs. Watching them interact provides qualitative data that no tool can give you.
Once you've gathered all this data, look for common themes to identify your audience's basic needs.
For example, if you keep hearing that they want more flexibility or convenience, those are problems your product needs to solve.
This information also allows you to tailor your messaging, including your desired benefits prominently in your marketing copy.