The messenger itself has also acquired special significance, as it has become the main source of news for millions of users. For up-to-date information, the audience goes to Telegram, not to VKontakte or the blocked Instagram (banned in Russia).
In addition, according to experts and marketers, content marketing solves several key tasks at once, including:
lead generation;
increase sales;
increasing audience reach moj database and attracting additional traffic to the site;
formation of the correct perception of the brand and a positive reputation of the company.
Fighting Negativity Through Content
Source: interactivead.ru
Interacting with subscribers on an equal footing
In a situation of uncertainty, when people experience increased anxiety in difficult times, more stringent requirements are imposed on communications. Lively language is not enough - it is necessary to provide the most understandable information, clearly formulate thoughts, demonstrate confidence, and emphasize the benefits of decisions made.
Every news story should answer the following questions from readers: “Why should I know this? Will it change my daily life? How can I take advantage of it?” It is equally important to act as a partner, not a senior mentor, and to communicate with users as equals.
The demand for “honesty” is linked to the general need for trusting, sincere and authentic communication. Consumers want honest communication from brands , while expecting that they will be spoken to in the same language.
Content marketing is perceived as a multi-format tool that can work across the entire marketing funnel.
Interacting with subscribers on an equal footing
Source: interactivead.ru
UGC content
User-generated content attracts more attention and has a much higher engagement rate than regular advertising. That’s why brands are trying to create more reviews, videos of the product being used, tips, and other useful content.
Below you can see what types of content marketing marketers use most often. It is clear that educational content continues to occupy a leading position.
UGC content
Source: interactivead.ru
Video content con