Data Management, key to creating business value

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Data management is a huge area that provides businesses with a great opportunity to gain advantages and increase their profits.
Data Management is the key to creating value and has to do with the set of policies and procedures that are implemented in an organization to help take control of the entire network of information, regardless of its quantity and origin.



In the era of Data 4.0, data has no value in itself. Only proper management turns information into a strategic asset of the first order and precisely for this reason, comprehensive strategic management must be treated and protected. The work done with data will directly impact the benefits for the company.




How to create value with Data Management?
When we talk about creating value, we are referring to vk database impacting aspects related to greater efficiency and easier decision-making by having achieved a 360 view of the business and a data-driven culture. This contributes to achieving the organization's objectives and enables us to achieve other types of goals related to the opportunity to detect competitive advantages over the competition.

In this case, depending on the type of competitive advantage, the differentiating factor that is desired to be exploited in a highly competitive and changing environment, must be compatible and provide feedback to data management that seeks value in the company.







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Objective: adapt faster than the competition
Data Management will improve business practices because it generates the knowledge that the organization needs to direct its strategy in the desired direction: adapting to a changing world, more quickly, to stay ahead of the competition.

In a new normality marked by the pandemic, it is necessary to constantly look for formulas that build customer loyalty and attract new ones by offering them personalized service.

With proper data management and more efficient marketing planning, the work of data scientists is optimized and they are now in a position to plan new strategies based on business intelligence.

Reinventing, innovating, keeping what works or changing according to the expectations and preferences of today's customers drives results like never before possible.





Not all data needs to be stored. When evaluating the value to be gained from big data assets, several factors must be considered, including the cost of storing, managing and protecting the data; quality, access patterns and retention policies are now key variables.



Source: Database Magazine


Big data management: a driving force for the company
Increasing data performance involves organizing the following appropriate components in a stable and sustainable way:

Data sources: Operating and functional systems, machine and sensor logs, web and social media data, and many others.