Head Keywords: These are keywords that consist of a single term. They have the characteristic of being very generic and, in addition, they have a lot of competition.
Short tail keywords: These have two or three terms and are a little more specific than the previous ones. However, they are still general and have a low conversion rate.
Long Tail Keywords: These are composed of phrases that are much more descriptive than specific. This type of keyword has a higher probability of converting compared to the two previously mentioned keywords.
Within the types of keywords we also find geolocalized keywords and brand keywords.
According to statistics, the keywords that help achieve better positioning within websites are long-tail keywords. Because these keywords have fewer visits and have much less competition, they account for up to 70% of searches performed.
Steps to perform a proper keyword search
Proper keyword research is a learning process. This requires israel whatsapp data research into what the customer thinks and what their intentions are. Before going directly into the keyword research tools, it is recommended to create a list of your own terms, based on the topic of your publications or your website in general.
Identify your client.
Perform searches for terms on Google.
Expansion of keywords that you had previously developed.
Thoroughly analyze your competition.
Free Keyword Tools
Within the keyword tools we find the following
Google keyword planner
This tool has the particularity of indicating how many monthly searches a certain keyword has according to the country and language you select. Thanks to this, you can identify whether that keyword will allow you to bring visits to your website or not. Since it would be illogical for you to work with a keyword that does not have monthly visits. This would make it clear to you that no user would be interested in visiting your website.
Keyword planner is a Google tool that allows you to get reliable data on monthly user searches.
It is important to note that this tool has recently introduced a change with respect to the information provided, since it provides extensive data. In order for this tool to provide us with precise data, it is necessary to be carrying out a campaign with Google Ads so that it can show more precise data.
Google trends
This tool was created by Google, just like the previous one. It has a much more specific objective, which will allow you to know the trend of a keyword, that is, how a given keyword has evolved over time.