There have been countless developments by Google to make it the most used search engine in the world, and many of their ideas have revolutionized the way search works. Many of these ideas also keep you on the Google site instead of having to actually go to the sites that appear in the SERPs (Search Engine Results Pages).
An example of this phenomenon is the development of Google My Business which displays key details about businesses directly on the search results page. Being able to manage your Google My Business profile is key, and if you don’t know how to do it, you’re missing out on a key opportunity to generate leads .
You'll need a Google My Business account to be able to edit and manage your business details on Google. Throughout this guide, we'll explain what exactly Google My Business is, discuss how it can help you market your business, and look at how it relates to your business's SEO.
What is Google My Business?
Google My Business is a useful tool that you can use to determine how your business profile is presented in Google SERPs. The first thing you need to know is what a business profile is in the first place. If you’ve ever searched for saudi arabia rich man contact number whatsapp number local businesses on Google, you’ve likely seen them before.
When you see a bunch of businesses listed under the local map after you perform a search for a business, you're looking at business profiles. When you expand those business profiles, you'll see a number of details about a business, usually filled out by the business that claimed the profile.
The level of accuracy and depth of information in these business profiles depends entirely on the company managing the profile. Some companies will include everything from their zip code to their website, while others may not even have their business hours listed.
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