Membership with Bangor Federal is open to anyone who lives, works, worships, or attends school in and businesses and other legal entities located in Penobscot, Hancock, and Waldo Counties in Maine. Part of what makes Bangor Federal so incredible to work with is their commitment to their clients. We have always made it our goal to show this commitment through the marketing we do for them. Our relationship was built on helping Bangor Federal connect with the community, tell their story and let their offerings be known.
We started our relationship with Bangor Federal in 2014. Our first campaign was called “Freedom to Live Better” and highlighted their lifestyle loan and lifestyle line of credit options. We encouraged the public to take advantage of Bangor Federal’s options for their wintertime needs, such as fuel assistance, a new heat pump, a damaged vehicle, or a leaky roof.v We capitalized on their 100 percent online application, which allows for easy and secure service.
college students and educating them about Bangor Federal’s personalized debt and credit management education. We continued to reach out to a younger audience by taking over Bangor Federal’s social media accounts. We created a lively Facebook contest to generate interest in the credit union while also offering the chance to win fun prizes. This summer giveaway brought Bangor Federal new fans, increased their exposure, and gave the credit union the opportunity to give back to community members.