Writer's name: Liao Huanting (Baicai)
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Before reading this article, you can read this article " Things to Know Before Starting LINE Performance Advertising (LAP) Advertising " to take stock of whether you have completed the preparations at hand!
First of all, let’s introduce the system functions of LINE’s performance-based advertising. The following will be divided into three major structures: “Campaign Target”, “Ad Group” and “Ad”.
(ㄧ) Advertising campaign goals
The main purpose of this level is to tell the system what actions the target group for advertising will take after seeing the advertisement. The following classifications explain:
Number of website views : To increase the number of website views belgium phone number data and bring more consumers to your website.
When to use: If you want to bring customers to the website to browse your products, you can use this goal.
Website Conversions : An advertising campaign with the goal of increasing the number of website conversions.
When to use: If you hope that customers who come to your website will buy something from you or complete a form, you can use this goal.
App Installs : Advertising campaigns with the goal of increasing app installs.
When to use: If you want customers to download your APP, use it to develop new customer installation apps.
App Engagement : Advertising campaigns that target the number of app launches.
Timing of use: For customers who have installed the APP, if they use the APP again, they will have the opportunity to recharge (stored value consumption).
Video Views : Campaigns with the goal of increasing video views.
When to use it: If you've made a great video and hope to get customers to watch it and become interested in your product or service, you can use this objective. Later, it will be targeted at people who have watched the video, and website conversion ads will be used to obtain orders.