Collaborate internally with the crisis team

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Then, think about next steps. During the first crucial armenia b2b leads hours of a crisis, the team should release more official information, like a press release, which can be used by mainstream media. The goal here is to reach any customers who missed the initial response to the crisis. Identify the platforms customers are most active on to spread your message more effectively. If your team needs to be trained on other communication styles like press releases and conferences, organize it now.

It’s also important to check if there are regular social media posts or email scheduled to go out. If so, consider pausing them until the crisis is under control. Either do this manually or use Sprout’s “Pause All” button in the publishing settings to do it with one click:

Sprout Social's pause all feature will stop social media posts

It’s also important to hit pause on any non-crisis communication/campaigns until the crisis is resolved.

Update the wider company (outside of the crisis management team) on what has happened and how to communicate about the crisis.

These employees must understand there is a crisis management team in place to handle communication. They should not talk to the media or respond to comments on social media without authorized consent. This is to ensure every communication from your company is inline with the overall crisis strategy.

Boost efficiency with a crisis management tool
Monitoring your social media before, during and after a crisis is key. It helps your team understand your customers and how well your crisis management plan performed.