Let’s return to our first example: the survival watch. We’ll call the product the “Venture Piece.” The Venture Piece will appeal to outdoor enthusiasts, and outdoor enthusiasts primarily spend most of their time outdoors. We’ll say that we’ve decided we’re going to appeal to a certain demographic, such as those between the ages of 18-34. Now we can focus on marketing options related to that range.
find that most people in this age range consume media and advertisements on mobile devices, and use social media. Now you have a definite platform to work with. You’re going to explore options related to advertising on new zealand telegram data social media (specifically Facebook), and make sure that your ads direct people to a site that is optimized for mobile, so they can purchase your product straight from their phone.
You’ll create ads targeting three different groups: hikers, campers, and paddlers. Each of these people will have different survival needs, so each ad will capitalize on a part of the watch that is appealing to each group. For the hikers, you’ll show how the watch doubles as a compass, and can help them get out of the woods safely. The unbreakable part of the watch will also be important.