It may not seem like a likely social network for brands to include in their social media marketing strategy, but if your target audience includes millennials, Snapchat provides a significant opportunity to connect with this age group with 63% using this platform. Snapchat’s short-lived images can be tricky for less product-centered businesses to use, and just as ambiguous to measure. Those same challenges, however, can also open up new marketing opportunities not found on other social media channels.
part of your social media marketing strategy: Rewards and incentives. According to the Business of Apps, 73% of college students surveyed stated they would be inclined to open snaps from brands they know, and 67% want discounts lebanon telegram data and promotions snapped to them by brands. These promotions translate into sales as 58% of college students stated they would be likely to buy products or services from a brand that sent them a coupon on Snapchat.
Coupons are also a good way to build Snapchat user lists for future promotions. Storytelling. Snapchat Stories lets users create strings of images and short (1-10 seconds) videos to tell unique stories, with an extended 24-hour life span. Just remember to follow up with a call to action to check out your website, your YouTube channel, or other pages. Short but attention-grabbing, Snapchat visuals are a great way to share behind-the-scenes footage, sneak peeks of new products and upcoming events through these stories.