car manufacturers;
clothing brands.
Blue
Fits:
companies working in the medical field, as it symbolizes trust and calm;
social networks, as it evokes dentist database associations with communication and a friendly mood;
scientific corporations, hinting at a cold mind, intelligence;
airlines, because blue is a symbol of safety and quality;
to hygiene product manufacturers, as it promises neatness and aesthetics;
producers of drinking water, as it is associated in people's minds with freshness and purity.
Blue color for business
It is better to avoid blue in the corporate style for companies operating in the following industries:
food industry;
organization of holidays;
production of children's goods;
energy.
Violet
It is considered a good option for:
financial organizations;
creativity studios;
beauty salons;
IT companies;
medical centers.
Purple color for business
This color would be inappropriate for the corporate style:
wedding salons;
companies engaged in agricultural activities;
real estate agencies.
Black
It has proven itself to be an excellent component of the corporate identity of companies engaged in:
selling cosmetics, as it is associated with beauty and style;
the production of cars, being a symbol of quality and special status;
the sale and production of elite alcohol, as it is associated in the minds of consumers with high price and quality;
manufacturing of clothing and footwear, giving the goods a reputation as special and exclusive;
finances, because this paint is the color of reliability and confidence in the corporate style.
Black color for business
Avoid black when creating a brand:
children's goods;
medical organizations;
air carriers;
food products;
companies operating in the entertainment industry.
Pink
A good color option in the corporate style:
clothing brands, as it symbolizes modernity and relevance;
beauty salons – associated with attractiveness, aesthetics;
flower delivery services, because it is related to romance and freshness;
wedding salons, since the meanings of pink are tenderness and trepidation.
Pink color for business
The color will not fit:
agricultural enterprises;
real estate agencies;
financial institutions;
to hardware stores.
15 Services for Selecting Corporate Identity Colors
The easiest way to choose a color for a logo is to use online services. Let's name those that have proven themselves in practice:
Adobe Colour CC. It is presented in two versions: browser and desktop. With its help, you can create and save various color compositions, which include up to five colors. The desktop format allows you to export the color scheme to Photoshop, InDesign, Illustrator.
ColourCode . Allows you to create a palette manually or using color systems based on a base type. The set can then be saved in three formats.
Mudcube Colour Sphere . Most convenient if you have not yet chosen a colour scheme - the program has a corresponding drop-down menu for this.
Color Palette Generator. Allows you to upload any file and create a palette in JPG, PNG, GIF based on it.
Logomak . It stands out from the crowd in that it can be used to collect several options for a range of colors that are suitable for an enterprise in a specific area.
Offers a gallery of ready-made palettes, gradients and images with color schemes.
Material Palette. Allows you to select colors in your corporate style and create a scheme in two clicks, and then save it in one of seven available formats.
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Coolors. It has a user-friendly interface, a large selection of settings and is one of the best tools for creating a palette. With its help, you can select colors from a downloaded image, save the result of your work in several formats.
Material UI Colors - Offers a color palette for Android, iOS, and web in the style of material design.
ColorZilla is a professional online tool that allows you to find out the color number by taking it with a pipette from anywhere in the browser.
ColorHexa. Contains information, i.e. shades, palettes, tones for any paint that can be found by entering the name in English, HEX or RGB code in the search bar.
Brand Colors. Allows you to select colors used in the corporate style of famous brands.
COLOURlovers. Contains over two million ready-made solutions in its library - they can be sorted by number of views, rating, creation time.
Colorscheme. This Russian-language tool allows you to create a palette based on six color systems and coloristic rules.
0 to 255. Helps to find the desired shade, view different options.
Download a useful document on the topic:
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