Instead of trying to figure out the best time to send a newsletter to your entire email list, link triggers send individual emails based on each subscriber's action. When a reader clicks a link in your email campaign, it can trigger another email that matches the topic they're interested in at that very moment. This eliminates the guesswork and allows subscriber behavior to dictate a good time to send your message. A/b and multivariate testing send time isn’t the only factor that influences email open and click-through rates.
Your email subject line, sender address, and business owner data user list email content can also be major players. Luckily, you can test these things to find out which one drives the most engagement. A/b testing is where you create versions of the same email (e.G. With different subject lines) and then send them to a sample of your audience. The version that generates the highest opens or clicks* will be declared the “winner” and sent to the rest of your email list.
Multivariate testing is similar to a/b testing, only it allows you to dig much deeper by testing different combinations of variables to gain more advanced insight into what resonates with your audience. *since apple mail's privacy protection feature was launched on september , , we recommend a/b testing by click rates rather than open rates. Simple and effective a/b testing for email marketing simple and effective a/b testing for email marketing additional email marketing strategies for advanced automation : set up automated workflows to send messages at key moments, such as abandoned cart reminders or personalized follow-ups.