The knowledge we will mention below is essential to be able to aspire to a position as Social Media Manager, so pay attention below:
Know how to use design programs such as Adobe Photoshop.
Ability to analyze in Google Analytics.
Knowledge of presentation programs such as Power Point or Prezi.
Knowledge of WordPress.
Know how to run paid campaigns on social media.
Good spelling.
Planning campaigns in Google Adwords.
On Page and Off Page SEO Skills .
Knowing where to find trends.
Know how to make email marketing campaigns .
What are the functions of a social media manager?
To really know what a Social Media Manager is, it is necessary to know what their specific functions are, so we list them below:
Audience segmentation: the Social Media Manager profile must identify and define which audience will be targeted with messages on social media and which of them are most likely to do so.
Budget management and control: This person is required spain whatsapp resource to control and supervise the budget throughout the implementation of the strategy. Ensuring that it is complied with is extremely important.
Proposal for improvements: it is not just about leaving a strategy up in the air, but about suggesting to the client what adjustments can be made and why.
Creating a strategy within the brand guidelines: it is essential that this professional adheres to the guidelines established by the client or brand owner when carrying out the strategy.
Commitment to campaigns: this profile's responsibilities include getting involved in the campaigns, promotions and launches of the brand in question. All of this with the support of the Community Manager.
Defining a social media calendar: As we said at the beginning, it is necessary to have certain resources to manage social media accounts. An editorial calendar is super important for the strategy to be fulfilled, since it will define important dates, posts that cannot be missed and blog posts. For this, the Social Media Manager must rely on the Content Manager to establish the tone and language of the texts, types of content, keywords, images, etc.