R1 Gama improves customer management in its dealer network with Microsoft Dynamics 365

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Microsoft's cloud-based business management platform, implemented by Autopportunity, guarantees R1 Gama a more efficient sales system aligned with its marketing strategy


R1 Gama, a leading company in the world of fantuan database industrial vehicles, has chosen Dynamics 365, Microsoft 's intelligent cloud application platform , to improve the automation of its business processes, the productivity of its team and its relationship with its customers.

R1 Gama operates as an official Renault Trucks dealer, with official technical service and sales of new and used vehicles in Spain. It currently has offices in Granada, Alicante, Murcia and Almería, where it has vehicle showrooms, a rental and purchase office, spare parts and a mechanical workshop.

With the aim of optimising the management and business processes related to its network of dealers and end customers, R1 Gama was looking for a solution that would meet the requirements of its Sales, Marketing and After-Sales Service areas .

After evaluating different solutions, R1 Gama chose Microsoft Dynamics 365 for being a flexible and modular solution, with a guarantee of future evolution thanks to the manufacturer and for the confidence provided by the experience of the Autopportunity team ; a sector specialization project in the automotive industry promoted by Arbentia, a Microsoft Gold Partner.

“We trust them because of their experience in the implementation and start-up of this type of project. Arbentia led the adaptation to this new platform through training sessions, so that our team could dedicate itself 100% to our clients.” R1 Gama Team

Ultimately, R1 Gama wanted to have greater control over information in order to achieve more effective management and be able to use it to perform analyses, forecasts and make better decisions thanks to a 360º view of all its operations.

“We have managed to simplify and unify the management of multi-channel communication actions and automation of after-sales marketing campaigns. In addition to improving the management and monitoring of incidents, breakdowns and repairs of our customers throughout our dealer network.” R1 Gama Team

Therefore, R1 Gama customers now:

They receive a more personalized after-sales service.

You can manage your workshop appointments online.

They have all the information on upcoming operations scheduled for each vehicle.

Receive all notifications about news, updates and other services.

In this way, R1 Gama will continue to offer the personalized and qualified attention that they have always wanted for their clients , having full control over their business processes on a modern platform with Microsoft technology. Thanks to its firm commitment to digital transformation, this leading company in the world of industrial vehicles is positioned as a benchmark in its sector.

About Autopportunity and Arbentia
One of our value propositions at Arbentia has always been specialization; knowing and responding to needs and ambitions is one of our maxims. It is in this conviction to commit to the sectorization of our capabilities that the Autopportunity project appears.

The aim of this is to support companies in the automotive sector in their search for excellence in their processes and to improve their customer relationship model.