Marketing for the development industry - how to advertise real estate?

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From logos to billboards - corporate visual identification
In terms of graphics, the development industry should definitely inspire great trust and reflect professionalism and reliability. That is why when designing all visual elements, we rely on colors that psychologically evoke such feelings. So you can read about the psychology of colors in our entry. In addition, when designing visual identification, we focus on clarity, readability and the quality of the information contained therein.

A client who, after analyzing the developer's website, does not find information that is important to them, is not able to trust the company enough. This will result in rejection of the offer at the very beginning of the search.

Investing in real estate is usually a very large undertaking, which is why companies in this industry are expected to be exceptionally professional.

You can read about the key to creating effective graphic materials and why it is worth taking care of high-quality visual materials in our previous industry post .

We will talk about our experiences with visual identification in this industry using the example of projects carried out for development companies with which we cooperate and have cooperated over the past years.

Graphic creation - logo
Logo of the investment Świerkowe Bielany
Prodim Developer - Spruce Bielany
In the logo of the Świerkowe Bielany investment, we wanted to emphasize both the proximity of nature and the modern solutions used in the buildings. The signet can be divided into two parts: the dominant green "ribbon", forming the shape of a tree and the letter "Ś" - from Świerkowe Bielany, and the gray shape of the house, which creates the letter "B". The whole is prepared in a modern style and in colors that speak of the proximity of nature (shades of green) and solid engineering (shades of gray).

Logo of the Krzycka City Villas
EURO-DOM - investment of the Krzycka City Villas
When designing the logo, we were guided by the modern, elegant and minimalist style of the estate's buildings. The appropriate selection of font and the thoughtful arrangement of individual elements emphasize the high quality and prestige of the investment . The logo also includes the outline of the building connected with the number 7.

Get Home Developer Logo
Get Home Developer
In the case of this investment, we focused on exclusivity and modernity. The serif font sri lanka telemarketing data used emphasizes the premium character and a reliable approach to the industry, while the minimalist gradient signet gives the brand modernity and professionalism.

Printed Materials / Billboards
All printed materials (as well as those for the Internet) must also be consistent with the visual identification system. In the case of Świerkowe Bielany, they were designed in a modern style full of greenery, and in the materials for the Krzycka 73-75 investment, we used shades of brown and gray similarly.

Materials for Spruce BielanySpruce Bielany - Spruce BielanyMaterials for Spruce Bielany
Elements of the offline campaign for Świerkowe Bielany. Click on the image to enlarge it.

Billboard for the Krzycka Municipal Villas
Billboard - Krzycka City Villas
Billboards prepared for the investment of the EURO-DOM developer. Click on the photo to enlarge it.

Website
A website is the indisputable basis for conducting investment marketing activities.

How to make a website functional and attractive to the recipient?

We will discuss this using the examples of Świerkowe Bielany and EURO-DOM.

Bielany Spruce
Spruce Bielany - Website

The website of the new housing estate in Bielany Wrocławskie reflects the character given in the logo. It is clear, legible and has a modern and nature-friendly character. The website should be rich in content and visually attractive. Additionally, it must be user-friendly and encourage potential customers to contact us. That is why on the welcome page we have as many as 4 places that lead to direct contact with the developer : a contact number in the lower left corner, the possibility of contact via social media above the menu, livechat in the lower right corner and a link in the menu leading to the "Contact" tab.

EURO-HOUSE
The cooperation with Euro-Dom also included the creation of the developer’s main website and websites dedicated to specific investments: Wille Miejskie Krzycka in Wrocław and Wille Parkowe in Polanica-Zdrój.

Krzycka City Villas - Website

EURO-DOM - Website

Park Villas - Website

As you can see, all pages are designed in the same style, so that the recipients have no doubt that these are pages from the same developer. When designing the pages, we focused on a minimalist, modern and subdued style, matching the development industry and, above all, the nature of the offered properties. The colors we chose for the EURO-DOM pages are browns and grays. Brown reflects the closeness to nature and the cozy, warm atmosphere of the Park Villas, while gray gives the pages a modern accent.

Advanced elements of web portals
In addition to the appropriate appearance, we also made sure that the site was as functional as possible, without being visually overwhelming. To achieve this effect, we implemented the following solutions:

Choose your dream home
On the website of a development investment, it is crucial that the user can quickly and easily search for a property that they can purchase. For the purposes of this solution , we have created a configurator in which a potential customer can search for the property they are interested in . While browsing, they are accompanied by a legend and general information, which includes the area, price and availability status. After selecting an apartment, they receive detailed information such as: the number of rooms and their square footage, location and plan.