In an influencer campaign,

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Today, there are several tools to combat this phenomenon. For ARPP, the issue of fake followers is a question of transparency, with regard to brands, but also with regard to the general public. Artificially inflating the number of followers has an audience-gathering effect; it is easier to follow an account with a large number of followers. It is a question of audience loyalty. ARPP is studying this issue within the framework of the adaptation of its ethical recommendation. The aim is to jointly adopt good practices to make the market sustainable, for all stakeholders, including the citizen-consumer.

what do you think is the ideal balance between influencer freedom and brand control?
In my opinion, and this is the future, if a brand wants to convey, communicate about vp media email database its reason for being, transmit its values, its CSR policy, it has every interest in working with influencers aligned with its values. And to let go, to put itself in a co-creation logic. It is the best way if you want your values ​​to reach the audience in the most authentic and transparent way.

The definitive #InfluenceForGood guide for the brands of tomorrow
Your toolbox for powerful influencer marketing
In the complex world of influencer marketing, the art of shaping the stories of brands, NGOs and non-profit organisations plays a key role. Our guide will enable you to make the most of the power of influencers for initiatives with a high social and environmental impact, while reaching a wider and younger audience, and thus contributing to positive and sustainable change.

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About Kolsquare
Kolsquare is Europe's leading influencer marketing platform, offering a data-driven tool that enables brands to scale their KOL (Key Opinion Leader) marketing strategies through authentic partnerships with top creators.

Kolsquare’s advanced technology helps marketers seamlessly identify top content creators by filtering their content and audience, while allowing them to build, manage, and optimize campaigns from start to finish. This includes measuring results and comparing performance to competitors.

With a thriving global community of influencer marketing experts, Kolsquare serves hundreds of clients – including Coca-Cola, Netflix, Sony Music, Publicis, Sézane, Sephora, Lush and Hermès – by leveraging the latest Big Data, AI and Machine Learning technologies. Our platform leverages a vast network of influencers with over 5,000 followers in 180 countries across Instagram, TikTok, X (Twitter), Facebook, YouTube and Snapchat.

As a BCorp company, Kolsquare leads the race in Responsible Influence, championing transparency, ethical practices and meaningful collaborations that inspire positive change.

Since October 2024, Kolsquare is part of the Team.Blue group, one of the largest private technology companies in Europe and a leading digital enabler for businesses and entrepreneurs across Europe. Team.Blue brings together more than 60 successful brands in web hosting, domains, e-commerce, online fulfillment, lead generation, app solutions and social media.