Long-term Prospects of the SEO Marketer Profession

[aminaas1576]

Experienced specialists can work on optimization and promotion of foreign websites. Foreign markets are also characterized by demand for professional SEO marketers. The possibility of remote cooperation practically erases borders - work with any country and look for clients all over the world.

The profit of business websites directly depends on their traffic. And since a significant share of the audience comes through search engines, the position of the site in the search results is of great importance. Rarely will a user scroll through the results to the second or third page - usually the main traffic is collected by sites from the top 5-10. Accordingly, technical SEO is still in demand.

But if in the early 2000s it was enough to “scatter” keywords across a site to get to the top, now everything has changed. Search engine algorithms have become smarter — they study context, evaluate south africa email list relevance and behavioral factors. Therefore, SEO specialists need to work not only with semantics, but also with the quality of the resource as a whole.

At the same time, the users themselves have become more demanding. They have a huge choice against the backdrop of great competition, and it is necessary to competently “bring” them to the site. And here an SEO specialist simply cannot do without the skills of a marketer: find the target audience and its habitats, determine the optimal points of contact at the right time in the right place, show the most relevant information and motivate them to go to the site.

The profession of SEO marketer is relatively new, but the demand for it is growing and will only increase over time. Classic technologies are already ineffective in isolation from the holistic promotion of business on search. In the long term, SEO combined with marketing can provide stable traffic and constant sales even without investing in advertising. And the specialist who can offer high-quality website optimization taking into account marketing tasks is unlikely to remain unclaimed in the labor market.