Introduction to the Basics of Pay-Per-Performance (PPC) Marketing

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PPC marketing is a form of advertising that pays for clicks by displaying ads on search results pages.

Every time a user clicks on the ad link to visit your website, you will pay the search engine.

Pay-per-click advertising is a very simple and effective way to get traffic to your website.

Of course, you can also use PPC to get a better display jordan telegram number database ranking for your website in the search engines.

The following is an introduction to the basics of PPC marketing.

1. Relevance

When you want to do PPC marketing, relevance is crucial.

The reason why people click on your ads is precisely because your ad display content is exactly what they are looking for at that time.

Search engines like Google have perfected their technology to display the most relevant ads in the search results.

If a user is looking for the best local hotels in London, search ads will display ads related to hotels in that city.

2. Understand PPC platforms

You can operate and manage your PPC marketing on platforms like Google and its partner sites such as AdWords and Display Network Sites.