How to Rebrand Your Company? Changing Your Logo Is Just the Beginning

[mostakimvip06]

What is rebranding - not just a logo change
Rebranding is any action aimed at changing certain systems in a company. It is a way of responding to image difficulties - it can be used to create a completely new one when the brand has experienced many failures, but also to refresh it when necessary. The main goal is to change the perception of the brand in the minds of recipients.

What activities are included in rebranding?

changing the logo and creating a new brand book,
creating a new name,
modifying or creating new packaging for the product,
changing the type of communication, including the target group,
creating a completely new visual identification,
building a new website.
These are of course just examples – a lot depends on the scope of the brand’s activities. Rebranding can be any change in a company that translates into refreshing or changing the brand’s image in the minds of the recipient.

Rebranding is key to building a brand, especially for companies looking to improve their image or adapt to new market trends. Conducting an SEO audit or UX audit of your website is an ideal step before embarking on a rebrand, allowing you to assess how your site performs in the eyes of users and search engines.


Stand out online!
with the Success Sharks!
Build a recognizable brand and start attracting customers! Get a quick quote today and take the first step!

Mateusz Biernacki
When is it worth rebranding?
How do you know if your company could use a rebrand? Well, there are a few things jordan telemarketing data to consider. The most common situations where it’s worth implementing it are:

the desire to refresh its image and reach a new, wider audience,
the intention to rebuild it after the crisis,
the desire to adjust the company's image (when it is taken over by another).
In this post, we will focus mainly on the first one, as it is an excellent way to develop a business that can bring long-term benefits and establish lasting relationships with many recipients.

What stages should rebranding have?
Rebranding is a process, so it should have stages. The first and most important of them is to notice which systems in our business should be optimized or completely changed. In the case of smaller companies, it will be useful to discuss this issue in the team, in larger ones - conduct market research. You should think carefully about what should be refreshed, whether the current communication is effective, whether the logo and visual identification accurately reflect the brand's identity.

The next stage of rebranding is to create a change strategy. Everything must be carefully planned and delegated to the right people to maintain consistency in the process. The right action plan is the most important.

The next step is to prepare the changes – it could be a new logo, website, visual identification – and implement them. There is no need to rush, because only properly planned and carefully developed systems have a chance to bring benefits to the brand.

The last step, which should not be forgotten, is informing the recipients about the changes. Although the presence of the new logo will be visible to the naked eye, it is worth communicating about it at least on your social media. Thanks to this, customers will more effectively remember that the brand is undergoing a rebranding, and maybe even visit the website and stay longer.

Benefits of rebranding for your business
So let’s get to the heart of rebranding, the effects we can achieve by rethinking and redesigning our visual identity (in whole or in part). We would have to be reckless to say that rebranding will always have a positive effect, so let’s remember that in this case new ≠ better . There are plenty of examples of rebranding that did not make a positive impression on recipients:

Animal Planet

Hershley's

Even among giants such as Google, there was a rebranding in the form of redesigning icons that had a big impact:

Google

That is why it is so important that each change is properly thought out in terms of both aesthetics and logic .

With a carefully thought-out and well-designed rebranding, we can achieve results such as:

New target group

1. Reaching a new target group
This is one of the most common reasons why brands are currently rebranding. By changing the style in which we speak to our recipients, we can reach a completely different target group . One example of such behavior is the Old Spice brand, which until 2015 directed its advertising, its character and message to men, it was their subconscious that it wanted to hit and persuade them to buy cosmetics. However, in 2015, detailed market research was conducted, which showed that over half (as much as 60%) of cosmetic products for men are not bought directly by men, but by women! That is why the Old Spice brand rebranded in terms of advertising, where the message began to be directed towards women.