Their names are Lil Miquela, Naughty Boo, shudu.gram, itsbinxie or Noonoouri and for a few months now they have been tak

[Dimaeiya333]

The 19-year-old Frenchwoman doesn’t have the gynoid realism of her two counterparts, but she still collaborates with major luxury brands . The virtual KOL frequently presents the latest pieces from the collections of major fashion houses to her 384K followers on Instagram . Chinese e-commerce giant Ali Baba has made her an ambassador for its virtual luxury platform. Noonoouri is also a self-proclaimed “activist” and vegan, a way for the new-generation influencer to engage and involve her community of followers.
virtual influencers
Imma.gram : The Japanese influencer with 354K followers on Instagram has participated in campaigns for Ikea, Magnum and Porsche. Imma.gram has even launched her own clothing collection with Amazon Fashion. On her Instagram account, she describes herself as “a virtual girl (…) interested in Japanese culture, cinema and art.” Recently, her followers were able to find her in a colorful collaboration with the famous ready-to-wear brand Desigual.

How big is the virtual influencer phenomenon?
Virtual influencers are increasingly present
Increasingly used, especially in the luxury and fashion industries, there are now more than 150 virtual KOLs in the world . Very popular in the United States and Brazil, it is especially in Asia where they are reaching record audiences thanks to the enthusiasm of the new generations.

A rapidly expanding market in Asia in a unique context
The virtual influencer market in China has grown from $15.5 million in 2018 and is expected to reach more than €200 million by 2023. The Covid-19 pandemic has only reinforced the use of these influencers, malleable in a few clicks and available 24 hours a day to brands for their various influencer marketing campaigns.

Towards a virtualization of exchanges
The enthusiasm for virtual and digital has accelerated, as virtual KOLs make vp audit email database it possible to travel, dress in luxury clothes and experience incredible events while at home, behind a screen. In a dynamic of the metaverse and augmented reality , these new KOLs are becoming essential for professionals.

Driven by an unprecedented health and economic context, this digital environment that simulates a reality where avatars of ourselves will live surrounded by other avatars of real people or fictional characters is not so far away in the end. A market that will prove very lucrative for brands that adopt this new way of living and consuming.

Undeniable benefits for brands
The influencer is an undeniable advantage for brands. Especially since virtual influencers have the possibility to work at any time , to travel around the world at a lower cost and to publish fully controlled content . This is an advantage for brands that sometimes have difficulty finding trustworthy influencers.

By using virtual KOLs, advertisers can also adapt their avatars' interventions based on the reactions and comments of communities. This allows them to create a persona that reflects the image of the company using it while perfectly meeting the expectations of their target audience.

Curiosity, innovation, novelty, and virtual influencers make us enter an unreal and fascinating universe. A parallel digital universe that Generation Z is already beginning to integrate but that still needs to be monitored.