When should you use international segmentation?

[asikurrahmanshuvo]

John Mueller, Google
In other words, if you're investing in reaching a global audience with your website, it's important to pay attention to your Search Console settings and disable international targeting.

This way, your website will be able to reach a wider audience, with more visits and better positioning in search engines, as is the case of the website that appeared in the broadcast.

The answer to that question — like almost all questions in SEO — is: it depends .

To enable international targeting in Google Search Console, you'll need to evaluate your current strategy.

If you intend to invest in a more local reach of your website, such as online stores that only serve a specific region, turning on targeting will make a lot of sense for your strategy and will help austria consumer mobile number list you better segment and qualify your customers.

To make this happen most effectively, you'll need to tell Google exactly where to display your website by selecting the location in the "Country" section of your targeting.

But be careful: setting a specific country in Search Console's international targeting doesn't prevent it from showing in other countries , but it tells Google that your content is even more relevant to users in a particular region.

In this way, the algorithm manages to hide individuals in large crowds of people with common interests. Thus, companies would not have access to individual data, only to cohorts .

Furthermore, as an alternative to the “cookie-less future,” Google also points to strengthening first-party data. In a world that emphasizes privacy, it establishes close and direct relationships with customers, rather than relying on others.