Canva
Canva illustrates how low-touch customer engagement can usa business email list serve SaaS companies well. The company’s knowledge base is extensive and is broken down by specific use cases and product features. Given how many free users Canva has, this approach makes perfect sense to provide support to a massive user base.
Salesforce
Meanwhile, Salesforce offers a ton of onboarding materials in a variety of formats. This includes YouTube playlists in addition to other video and written tutorials. This flexibility helps customers get started at their own speed and shows how a low-touch model can be done right for specific tasks.
salesforce onboarding video example
Try Sprout Social: Transform your customer experience today
Sure, the idea of implementing a customer engagement model might seem daunting.
The good news? You probably already have the makings of a proper model but just need to bring those pieces together. It’s a matter of filling in the gaps with the right strategy and tools.
Either way, providing top-tier social customer service is so important for the sake of growing and building word-of-mouth for your business. The more comprehensive your care, the better.