A key system for supporting omnichannel strategies

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PIM is a system that centrally manages product information. Traditionally, PIM was only used for retailers and B2C brands, but it is now used in a wide range of industries, including manufacturing.
In today's business environment, it is common for customers to access products and services through various channels, such as websites and paper catalogs. The introduction of PIM makes it possible to quickly provide accurate and consistent product information to multiple channels. To improve customer experience, it is necessary to be able to provide customers with the information and products they want accurately and quickly, and product information management that utilizes the functions of PIM is very useful for this purpose.

Product information management (PIM) solutions for product data management
Exa's product information management (PIM) solution zalo database centrally manages product-related master information and information required for sales and promotions held by companies, enabling seamless integration with catalogs, websites and various apps.

can also consolidate various dispersed master information and manage it in a single system. Even if separate ERP systems are implemented for each brand, the information from each ERP can be integrated and managed with PIM, making it possible to systematically manage data such as product specifications, prices, product manuals and product images. It also supports multiple languages ​​and currencies, making it possible to distribute product information tailored to each country's market and to support operations including overseas bases.

Reference: Product Information Management Solution | Exa
summary
If a company can properly manage the data it collects, it will be able to achieve business efficiency and become an important foundation for making correct decisions and rapid management judgments. There are also issues with the integrated management of data scattered throughout the company, the processing of accumulated data, and management costs, so we recommend introducing tools to efficiently manage data while maintaining its consistency and quality. Introducing a highly specialized PIM is particularly effective for managing product information. If you are considering introducing PIM, please contact Exa.