How infographics can help your content go viral

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Did you know that a good infographic can help your content go viral? In recent years, this format has gained great popularity thanks to this feature, either because they are colorful, eye-catching, easy to understand or most importantly, because they create a visual impact on the reader, which turns out to be very important to make any graphic content popular.

But before you create an infographic to help popularize overseas chinese in usa data your content, you need to make sure that it will be successful and that it will actually be seen by many people. How? There are a few tips that will give you guidance on how to achieve this without wasting your time.

1. The content

Without a good idea behind it, all your work will be in vain. One way to find out is by asking yourself: What question will this infographic answer? and Why is this topic important to the audience? Both are especially useful if your work is intended to be published on the web, where you should also consider some guidelines for optimal writing.

Another thing to keep in mind is that once you have established the topic, you know how to give it a personal and distinctive approach. Using useful and reliable information, you can reinvent what has already been studied and even popularized many times before. For example, if your content is about “How to make infographics that can help your content go viral,” focus on solving the audience’s problems, specifically regarding the appearance – that is, what font to use, what size, what color, etc.

Your infographic can help to popularize your content if it is designed to be easily and effectively understood. Consider that most of them are oriented to a single idea and presented in a persuasive tone that attracts readers to continue being interested.

2. The design

A study by Siegemedia agreed that there are some characteristics that make infographics able to help popularize content.

For example, successful pieces of work were found to have an average of 400 words and use a design with a defined color scheme. On the other hand, Siegemedia researchers found that the most popular infographics on the internet have blue in their content. Why is this? Because blue tones are warm and vibrant, eye-catching at first glance and easy to grasp.

Interestingly, it was also concluded that those with images are less popular than those with only letters and symbols.

3. Publication and the media

There are many platforms to popularize your infographics, some sites are free (easel.ly, chartsbin.com, pinterest.com, dailyinfographic.com, flickr.com, reddit.com) but without a doubt the ones that will generate the most benefits for popularizing your content are social networks.

Make sure to post your infographic on Facebook, Google + and Twitter, or add buttons to share it on those social networks. The more times that button is pressed, the greater the chance you will have of starting a process of content going viral.

In the case of Twitter, when publishing the infographic make sure that the tweet has a key phrase from the content you publish, so that it catches the attention of readers and encourages them to continue reading the full image. You can publish it as many times as you want, always changing the keyword for another one. On Facebook, make sure to share it on your wall every day so that as many people as possible have access to it. Instagram is an emerging platform within this world, however, by using various hashtags with relevant words from the content, you can spread it and make it known very effectively.

Finally, you can go one step further and pay to promote your infographic – either through sponsors, influencers, or Google Ads.