Price: the difficult task of setting the most suitable one

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This concept attempts to establish the amount of money that the consumer must pay to have access to the product or service, as well as the way in which it will be charged, as well as other payment-oriented strategies .

However, setting the right price according to marketing criteria is one of the most complex and important tasks of a campaign.

In fact, it is undeniable that price influences ecuador whatsapp resource consumers, being in many cases the first thing that the vast majority of them notice.

To set an optimal price for our product, it is necessary to take the following actions:

1.- Conduct studies on how much consumers are willing to pay.

2.- Conduct a comparative study of the prices set by the competition for identical or similar products.

3.- Calculate very carefully the net benefits that we are going to obtain with each price.

4.- Find the appropriate answer to aspects such as:

What value does the product have for the customer?
Is there a standard price established or strongly assumed by consumers for our product or for similar products?
If we lower the price of the product, will we really achieve a competitive advantage in the market?