How to find influencers on LinkedIn?

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LinkedIn has its own list of influencers that contains high-profile users of the platform. On this list, you can find people like Melinda Gates , Gary Vaynerchuck , Elon Musk , and other well-known people from the business world. You are not sure if these are the type of influencers you want for your b2b influencer marketing campaigns.

But there are other tools to find influencers who are most likely to share your company's values. You can use the search tool using keywords specific to your industry or values ​​to find a multitude of content published around these topics and find the influencer that best suits you.

Another way to find influencers on LinkedIn is to join the many private groups that exist on every possible topic. Just like finding content, you just need to use LinkedIn’s search tool and filter by “groups.” Once you’ve joined the different groups that interest you, you just need to pay attention to those who post most regularly and whose messages generate the most interest. These people are potential influencers that you can contact for your next influencer marketing campaigns.

Success of B2B influencer marketing campaigns
Influencer marketing has recently become popular among B2B players. Even influencer agencies are emerging to fill this new niche, such as the French agency “ Les Années Folles” , which specialises in B2B influencer marketing on LinkedIn.

Influencer campaigns on the professional network can take different forms: interviews with experts, participation in a webinar or a live event, etc. But there are also more traditional forms: content creation, product placement, promotion of services, etc.

A few months ago, for example, the law firm Lexelians partnered with LinkedIn KOL Amélie Favre Guttet , who is followed by over 200,000 people on LinkedIn, to create a post on HR topics related to remote working. The influencer and HR expert is well versed in the subject, which has allowed the firm to become a little more well-known thanks to this successful post.

Another example is Antoine, from the account “ Antoine un Handicapé ”, who regularly posts on the subject, who has partnered with the platform Spanway , which aims to simplify procedures for all disabled people. By p canadian cfo email database artnering with an opinion leader on the subject, Spanway has given itself great visibility and has made sure to reach the people who are really interested.

Influencer marketing trends for 2025
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About Kolsquare
Kolsquare is Europe's leading influencer marketing platform, offering a data-driven tool that enables brands to scale their KOL (Key Opinion Leader) marketing strategies through authentic partnerships with top creators.