Have you ever gone to a concert or a game and kept your ticket?

[asikurrahmanshuvo]

Food Sector
NFTs are not exclusive to the clothing industry. In the food sector, McDonalds adopted a visibility strategy to touch the hearts of its most loyal consumers in the United States on the occasion of the 40th anniversary of the fast food chain's favorite burger: the McRib .

For the launch of the burger, a campaign was carried out where customers who retweeted an invitation would participate in the draw for the network's first NFT, thus increasing the brand's visibility on one of the most visited social networks in the world.

Entertainment
When it comes to entertainment, companies are already lithuania phone number list connecting well-known passions and habits to the digital world of NFTs .

In 2021, a collector paid $260,000 for Michael Jordan’s first NBA game ticket. So-called “collectibles” have been part of popular culture for many years and now have new versions in the digital world.

The NFL launched digital NFT tickets for the last Super Bowl in 2022. The strategy here is to offer a personalized product to fans of the game and enhance their game-day experience, updating an old habit of collectors.

Coachella , one of the most famous music festivals in the world, has also started using NFTs in its branding strategies.

The brand has launched a collection of NFTs that guarantee advantages and benefits to token owners, such as:

lifetime access to the event;
VIP gifts;
physical copies of photo books of the event;
inter alia.
In addition to strategies similar to others already presented here, such as exclusivity and community, Coachella went even further. Part of the proceeds from the sale of NFTs will be used for actions in charities. As a result, brands are also using NFTs in social impact strategies .