Useful material "How to easily create effective texts for targeted advertising"
As for choosing a social network to launch targeted advertising, there is no exact answer. Choose the social network where you interact with your audience more often, where you have your own community, or where you can sell your products or services. For maximum coverage and if you have a sufficient budget, you can cover all social networks. The audience of social networks is so diverse that you can find “your” clients on almost every platform.
For those who want to learn how to deliver messages and advertising to a specific audience, we recommend taking the course "Professional Targeter"
Placing ads in YAN (Yandex Advertising Network) or KMS (Google Display Network) is advisable for attracting exclusively the target audience. You can set up the display of graphic, video, audio and text ads on various sites included in YAN or KMS.
The advertising banner in the site's header immediately attracts the user's attention upon entering:
To combat banner blindness, where users don't pay iran email list attention to ads, use creatives that aren't standard or banners that can be interactive.
You can find information about YAN on this page . And here you can read about Google KMS.
We teach Internet marketing and all its basic tools on the course “Internet Marketer” .
Retargeting, remarketing
We have already mentioned that one touch is not enough for the user to perform the desired action. "Catch up" with potential customers in social networks through retargeting or in the KMS and YAN using remarketing. You can customize the display of ads to regular visitors of the site, to customers or those who have already interacted with your ads.
Example of retargeting in social networks: